Lead the development of creative design strategies focused on eliminating customer pain points. Use journey mapping insights to guide, design and implement frictionless user experiences across print and digital platforms.
Expanded my role as a design consultant on the Diversified Business and Growth team at Tonic, Highmark’s in-house ad agency. Continued to work with United Concordia Dental, developing effective, user-centric print and digital design solutions within tight deadlines.
Collaborated with the Marketing team to support all departments within United Concordia Dental. Executed and self-managed digital and print projects, including social, web design (AEM), flyers, brochures, and other sales collateral. Designed with UX/UI principles in mind to effectively bring the user experience to the forefront of every project.
Working with the client to design and produce fresh, innovative, and effective marketing materials including but not limited to, social media assets, digital assets, infographics, websites, sales books, logos and identity systems.
Continuing my relationships and experience exclusively with the UPMC Marketing Department for all their digital needs, including the UX team, implementing best practices in UX/UI design on internal and external sites.
Conceptualized and designed HTML email, internal and external web sites, social media assets, infographics and web elements while continually keeping the brand identity original, current, and maintaining the integrity of the user experience.
Captured priceless moments through photography and videography in a variety of atmospheres including corporate and intimate events such as weddings and receptions, JDRF Gala, American Heart Association (AMA) Heart Walk, and AMA Heart Ball.
Contracted to work onsite at H.J. Heinz on multiple brands including but not limited to Heinz, Nancy’s, TGI Friday’s, and Delimex on a variety of projects in a fast-paced corporate environment.
Completed client identities and web designs as well as work for the Pittsburgh Pirates. Attended client meetings while gaining a fuller understanding of and experiencing the business. Participated in all aspects of the design process on a full time basis.